The Challenge

Wizards of the Coast called on us to help bring D&D fans together from September 24-26 for an extended weekend of live game streams, panels, and virtual play experiences. Like the previous year, they wanted to create an explorable map, but expand it to include three mini-games, several interactive puzzles, and a portal to a secondary map with additional activities.

Leading up to the extended weekend, they also wanted to produce the Dungeon Master Challenge, a seven-week series that would culminate in a finale during the event. During this series, a group of ten finalists were selected from over 600 submissions, and then participated in different 72-hour Dungeon Master tasks each week. At the end of each week, 1-2 participants were eliminated.

Our Solution

In the weeks prior to the event, we helped design and produce the Dungeon Master Challenge series, as well as create content to build excitement and anticipation around the event. This included creating a visually-appealing and on-brand design for the website and keeping it updated each week with the results of the Dungeon Master Challenge.

Spanning four continents and ten time zones, D&D Celebration kicked off on September 23rd with Session Zero. Over the following three days, we helped curate and produce a variety of content including ten panels, nine hosted games, and the Dungeon Master Challenge finale. For virtual play participants, new features and areas of the interactive map were progressively unlocked and they were encouraged to solve all of the available puzzles. Those that successfully completed the puzzle set were given access to exclusive preview content from The Wild Beyond the Witchlight: A Feywild Adventure. On the website, participants were also able to view the full weekend schedule, buy merchandise from the marketplace, chat with other players, and donate to Extra Life - a children’s hospital charity - during the event.